Why creators are ditching ad revenue for chocolate bars and fintech acquisitions

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore.YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s companybought fintech startup Step, and his chocolate business is out-earning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook.

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