List Horizon
A predictive email marketing tool that forecasts subscriber churn using 'psychohistorical' analysis and applies actionable 'memory tags' directly within your existing email service provider to help you save at-risk subscribers.
The story of every email marketer is a battle against forgetting. Like the protagonist in 'Memento', they are surrounded by fragmented clues—an open here, a click there, a long period of silence. With thousands of subscribers, it's impossible to remember the context for each one, leading to a kind of 'list amnesia' where valuable subscribers drift away unnoticed until it's too late. The marketer can see past statistics, but they can't see the future.
Inspired by Isaac Asimov's 'Foundation', List Horizon introduces 'psychohistory' for email marketing. It doesn't predict the actions of a single subscriber, but it can forecast the future health of your entire list. It's a predictive analytics engine that acts as your list's memory and its oracle.
Here's how it works:
1. The Data Scrape (The 'Usage Statistics' Engine): You connect your existing Email Service Provider (ESP) like Mailchimp, ConvertKit, or ActiveCampaign to List Horizon via a secure API. Our system ingests your historical engagement data—opens, clicks, sign-up dates, purchase data, and periods of inactivity. This forms the raw material for our predictions.
2. The Prediction (The 'Foundation' Engine): Using this historical data, List Horizon builds a predictive model for your specific audience. It calculates your list's 'decay rate' and forecasts the probability of churn for different segments over the next 30, 60, and 90 days. It presents this as a simple, high-level dashboard, showing you the future trajectory of your list's health, allowing you to act strategically before a crisis hits.
3. The Memory Tags (The 'Memento' System): This is where insight becomes action. List Horizon doesn't just give you a graph; it gives you a memory system. It automatically pushes simple, actionable tags back into your ESP, attached to individual subscribers. These are the 'Polaroid notes' that give you instant context:
- `Horizon-Risk: High` (Predicted to churn with >75% probability)
- `Horizon-Momentum: Fading` (Engagement is actively declining)
- `Horizon-Status: Keystone` (A highly-engaged, high-value subscriber)
With these tags living directly on your contacts, you can instantly build segments for targeted campaigns without ever leaving your own email software. Send a re-engagement campaign to the `Fading` segment, a special offer to your `Keystone` subscribers, or safely suppress the `High-Risk` segment to improve your deliverability. List Horizon fights list amnesia, giving you the foresight to save your audience and grow your business.
Area: Email Marketing
Method: Usage Statistics
Inspiration (Book): Foundation - Isaac Asimov
Inspiration (Film): Memento (2000) - Christopher Nolan